‘Staying Nimble’: How Small Businesses Can, and Do, Shift Gears

23 Apr 2020

The first week after Cristina McCarter closed her Memphis food tour company, a casualty of the pandemic, she had only tears.

“It was a lot of emotions,” she said. “It was like going back to when I first started and everyone said I was crazy to give up my job to be an entrepreneur. I was like, this is what my granddaddy was talking about.”

But then, she had an idea. As Ms. McCarter saw restaurants in town reopen to serve takeout, she realized she could take her business, City Tasting Tours, virtual.

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